PR Manager - Moscow

Organization: Apple, Inc.

Website: Apple

Title: PR Manager - Moscow

Location: Moscow, Russia

Salary: Not Listed

Description:
•P.R. figurehead for Apple in Russia
•Implementation of a focused P.R. strategy to proactively communicate the agreed Apple messages to targeted media with the view of widening and increasing coverage in key media

KEY ACCOUNTABILITIES

1. Product Launch & Momentum
•To implement corporate launch plans in Country utilising the resources available to maximum effect
•Plans to include: organising interviews for Execs where appropriate, management of the PR seed unit programme, organisation of briefings with key press, organisation of press tours, selection of Hit Lists for special events and individual PR opportunities
•To implement momentum PR plans locally as agreed with Europe
•To participate in launch and momentum planning working with relevant Euro PR head

2. Media Relations
•To build and maintain relationships with key media resulting in maximum opportunity for coverage
•To develop and maintain the PRESSbuddy list of key media targets.
•To act as the key Apple contact to the media on subjects and issues relating to Apple
•To Identify and escalate potential public issues that may impact the organisation and diffuse rumours and resolve conflicting messages

3. Press Event Management
To budget for, plan and implement agreed local Press Events and tours that support corporate launch, strategy and local initiatives

4. Segment support
To provide PR advice, support and resource for local Segment P.R. activities as and when required

5. Reporting
•To provide information as and when requested on PR related information
•To produce a weekly report of activities, coverage and issues each week on time
•To distribute key PR news to local and European team as and when relevant


6. Budget management
•To deliver budget recommendations for future activities
•To raise PO’s on time for all work
•To track budget throughout each quarter keeping to agreed spending limits.


Qualifications:
Role requires higher educational background preferable in business but also in technical discipline, or MBA plus experience in PR functions, preferably in IT and/or consumer industry. This might include roles in PR agencies, corporate PR departments or as a journalist. Liaising at the highest level of management is required. Experience of working for a Global US organisation is preferable. High level of people management skills. Strong knowledge of PR & marketing, existing media knowledge of the IT industry, and of the business and finance press, good customer presence, presentation and interpersonal skills are all requirements of the role. Driven individual, highly motivated. Experience of multi Country PR required. Available to travel a necessity. Fluent English and Russian are a must for this role.

Other relevant experience will also be considered.


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